Yelp
is believed to be one of the most effective review sites. A review on
Yelp matters a lot. If the review is positive, it helps a business
attract the eyes of likely buyers. If the review is negative, it
causes economic loss to the business. This is the reason that
businesses pay serious attention to reviews on Yelp, and try their
best to get positive reviews on Yelp.
I
was undergoing a study report about Yelp reviews and online business.
The report informed me that Yelp has a serious impact on the business
prospective of a business. As per the reports, a single negative
review on Yelp can probably discourage about to ten percent people to
leave the product/service of the company and influence them to think
about any other option. About the impact of positive Yelp reviews on
a business, the report said that positive reviews can do a tremendous
favor to your business as positive reviews on Yelp can help you
attract about to 6-7 percent more business opportunities. It clearly
indicates that positive as well as negative reviews both have impacts
on the business prospective of a business house.
Since
getting a positive or
negative review on Yelp is not in your hands, as it is in
hands of those who have used or using your products, you cannot do
anything to get positive reviews on Yelp. However, one thing you can
do and that thing is that you can take measures to stop Yelp reviews
to have any serious impact on your business. How can you do
this? You can do this by hiring an online reputation management
company. The company will not let Yelp reviews about you get top
rankings on Google so that Yelp reviews cannot have any serious
impact on your business (neither negative nor positive). In case,
negative reviews on Yelp about you have got top rankings on Google,
the online reputation management company will push down the rankings
of Yelp reviews and leave the Yelp reviews about you at a page where
they will not get any single click. You may ask why you should take
online reputation management service if there is no negative review
against you on Yelp. You need to take this service instead of the
fact there is no negative review on the web since anytime it may
happen. It is not necessary that any of your customers will only use
this site to criticize you, your competitors who are jealous of your
success can also use this site to post negative
reviews against you.
Lastly,
I would say that beware of Yelp reviews always, and do your best to
make sure that these reviews don’t appear in top search results of
Google about you since you can never be sure that when a negative
about you appears on this site.
