Impact of Yelp Reviews on Your Business

Yelp is believed to be one of the most effective review sites. A review on Yelp matters a lot. If the review is positive, it helps a business attract the eyes of likely buyers. If the review is negative, it causes economic loss to the business. This is the reason that businesses pay serious attention to reviews on Yelp, and try their best to get positive reviews on Yelp. 

 

I was undergoing a study report about Yelp reviews and online business. The report informed me that Yelp has a serious impact on the business prospective of a business. As per the reports, a single negative review on Yelp can probably discourage about to ten percent people to leave the product/service of the company and influence them to think about any other option. About the impact of positive Yelp reviews on a business, the report said that positive reviews can do a tremendous favor to your business as positive reviews on Yelp can help you attract about to 6-7 percent more business opportunities. It clearly indicates that positive as well as negative reviews both have impacts on the business prospective of a business house.

 

Since getting a positive or negative review on Yelp is not in your hands, as it is in hands of those who have used or using your products, you cannot do anything to get positive reviews on Yelp. However, one thing you can do and that thing is that you can take measures to stop Yelp reviews to have any serious impact on your business.  How can you do this? You can do this by hiring an online reputation management company. The company will not let Yelp reviews about you get top rankings on Google so that Yelp reviews cannot have any serious impact on your business (neither negative nor positive). In case, negative reviews on Yelp about you have got top rankings on Google, the online reputation management company will push down the rankings of Yelp reviews and leave the Yelp reviews about you at a page where they will not get any single click. You may ask why you should take online reputation management service if there is no negative review against you on Yelp. You need to take this service instead of the fact there is no negative review on the web since anytime it may happen. It is not necessary that any of your customers will only use this site to criticize you, your competitors who are jealous of your success can also use this site to post negative reviews against you. 

 

Lastly, I would say that beware of Yelp reviews always, and do your best to make sure that these reviews don’t appear in top search results of Google about you since you can never be sure that when a negative about you appears on this site.